Context
With the democratization of technology and sourcing, the playing field for launching new products has never been more level. In other words, the ability to create and manufacture a product has never been easier, cheaper or less important. The sole factor of a brand or product’s success is now the ability to successfully market it by convincing an audience to buy it. Every “influencer”, from niche micro-influencers to household-name celebrities, are launching their own brands and products – fully cognizant of the influence they have over their audiences. Even established brand holding companies, from FMCG to luxury, are trying to tie up with influencers to launch new brands and products. International success stories include Aviation American Gin, the Ryan Reynolds-backed spirits brand that was sold to Diageo as part of a deal worth an estimated US$610 million.
Proposition
Seraphim investments is an investment platform where the power of influence meets the power of capital.
We facilitate investors to invest into start-up companies that have brands and products that will be faced and promoted by a Hong Kong celebrity.
Investment opportunities are rigorously vetted by a board comprised of some of Hong Kong’s best market experts, as well as high profile businesspeople, accountants, lawyers.
Investments are structured as an SPV that in turn has a stake in the start-up company. Investors are provided with all the materials needed for the decision process including relevant business intelligence and due diligence documents.
Seraphim investments and the celebrity also own stakes in the start-up company – so everyone has a common interest in seeing the business succeed. A clear business strategy will be put in place at the outset, including the short-, mid- and long-term objectives for dividends and/or exit.
As the SPV sponsor, Seraphim investments makes money on the SPV admin fee (5% upfront)
Seraphim investments also runs the day-to-day operations of each start-up company, working on the sourcing, manufacturing and marketing needed to bring brands and products successfully to market.
A non-executive committee of high profile businesspeople, accountants, lawyers will provide oversight on aspects including corporate governance, financial management and staff remuneration.
There will be an experienced executive management team that drives the execution at the company.
In-house staff teams of product developers, marketing specialists and creative content makers will work on the daily execution.
As a stakeholder of each start-up company, Seraphim Investments also makes money from the dividends and any future exit.
Who are our celebrities?
Seraphim investments has access to Hong Kong’s most established and up-and-coming stars.
These are celebrities with sizeable and loyal audiences, as well as business ambition. They just lack the business knowhow and access to capital investment.
Who are our Investors?
Angel investors, Family Offices, UHNW Individuals looking for new investment opportunities.
Legacy businesses or second/third generation tycoon families looking for diversification.
It is estimated that approximately $84.4 trillion is being transferred from the baby boomers to the next generation over the next 20 years.
What Seraphim Investments Offer
An SFC licensed platform for investment.
A non-executive board made up of Hong Kong’s most influential business people, accountants and lawyers to provide oversight of the platform, the investment opportunities, and the businesses once they are launched.
An executive management team made up of experienced accountants and lawyers who are leaders in their fields.
Expertise and execution teams all along the value chain, from start-up to market. To develop brand and product conceptualizations, market intelligence and proofs of concept, business plans and investment documents. Then when the start-up company launches, the sourcing and manufacturing, the marketing and creative content, and other operations needed to bring products successfully to market.
Access to Hong Kong’s most influential celebrities to develop and become faces of brands and products. Time provided by these celebrities to provide entertainment at ultra-exclusive investments parties where business opportunities are presented to investors.
Time provided by these celebrities to provide entertainment at ultra-exclusive investments parties where business opportunities are presented to investors.
What people are saying
“Building Legacy and Diversification through One-Of-A-Kind Passion Investments”
Got questions?
Feel free to reach out.